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National Apprenticeship Week: Apprentices are more productive than new staff, say employers

Employers in the hospitality and travel and tourism sectors rate apprentices above new staff when it comes to performance and productivity, an industry survey from People 1st has revealed.

The sector skills council for hospitality, leisure, travel and tourism, found employers viewed apprentices as a catalyst for encouraging fellow workers to raise their game and step up performance.
Four in 10 employers surveyed (41%) claimed that apprentices were far more productive than new hires, while 49% said they made their businesses more competitive. When asked what value apprentices added to their business, employers were bowled over by their willingness to learn (90%) and enthusiasm (63%), as well as their flexibility and responsiveness to change (47%).

Considering the tangible benefits to sector businesses, the cost of hiring an apprentice seems to quickly pay for itself with a third (33%) of respondents recouping their costs within a year and a further 20% within 18 months.

This year, one in four of the sector’s employers took on an apprentice and 37% of those currently offering the scheme said they were considering increasing their intake in the next financial year. A staggering 60% of employers who had not previously offered apprenticeships confirmed they were seriously considering this option.

However, despite their interest, almost half (46%) do not understand the apprenticeship scheme process and how to go about taking on an apprentice.

The survey also revealed 53% of businesses have found that, on average, apprentices stay for up to two years within their organisation while 27% stay for up to three years.

Brian Wisdom, chief executive of People 1st, said:  ”Apprenticeships are the lifeblood of the hospitality and travel and tourism sectors and give employers access to a rich and cost-effective source of raw and enthusiastic talent within a very short period of time that they can mould and shape into tomorrow’s future leaders.

“Without doubt, Apprenticeship programmes encourage more talented young people into the business, which ultimately should improve the quality of the travel and tourism workforce.”

Charles Prew, chief executive of Barcelo Hotels, added: “Apprenticeships are a solution to so many of our sector’s recruitment and retention problems.  At Barceló, we place huge importance on not just selecting the right people, but on looking after them and developing them as an integral part of our business. Apprenticeships are a key building block in creating a new generation of talent.

“Barceló UK has recently invested £500,000 in its Barceló Apprentice Chef Academy (BACA). We believe the BACA has enabled us to recruit young people with the most potential who are keen to pursue a career as chefs but until now have never had a chance.  Our chefs currently taking part in the scheme are proving to be a real success. They are all motivated and ambitious with a passion to succeed.  Following the training programme, we hope they will stay within Barceló UK and be our head chefs of tomorrow. We will shortly be offering our apprentices a UK Skills Passport that will assist in identifying gaps in the apprentices’ knowledge to ensure they keep moving up the career ladder.”

TUI UK and Ireland’s accredited programmes manager, Andy Smyth, confirmed that their own internal research chimed with People 1st’s findings. “TUI UK and Ireland continue to be committed to offering a range of apprenticeship programmes that have seen over 3,500 apprentices trained in the past five years.”

Source : HR Magazine

Online shift powers home working bookings rise

Home working agency group Holiday Experts has claimed a record start to 2010 with sales figures increasing by 25% year on year.
The average booking value is up by 30% as the business has focussed heavily on new marketing methods.
Parent company Vertical Group has created several bespoke websites working with selected business partners to generate new sales leads for home workers.
Holiday Experts works under the Miss Ellies Travel brand which joined the Freedom Travel consortia last year.
Bookings are centrally administered in Manchester by Miss Ellies Travel allowing home working agents to concentrate on sales and local marketing while benefiting from centrally generated leads.
CEO Peter Healey said: “Following the acquisition of Holiday Experts last year, we have restructured the business and changed our routes to market with a focus less dominated by Teletext-style advertising by increasing our online presence and we are absolutely thrilled with these results.
“The increase of average booking values is as a direct result of our focus in selling good quality properties combined with a new marketing strategy which has bought an increased number of visitors to our websites.
“Once engaged on the site, the customers have all the information about our key properties they could need, which is backed up by the personal knowledge and experience of our home workers.”
The company’s Mike Russell added: “Our home workers have embraced the recent changes in our marketing strategy which has led them to be amongst the highest earners in the home working sector.
“They are all working extremely hard to maximise the enquiries, which of course will reap increased earnings in the coming months.”
Source : Travel Mole

Further Ryanair summer expansion

More new routes fom Stansted and East Midlands airport have been added by Ryanair.
 
The budget carrier is to serve Fez in Morocco, Figari in Corsica and Fuerteventura in the Canary Islands from Stansted this summer.
 
Flights Figari and Fez start on May 4 and to Fuerteventura on May 5 with fares starting at £31.99 one way inclusive of taxes and charges.
 
East Midlands will gain services to Fuerteventurafrom May 2 and Venice Treviso from May 5 with fares leading in at £29.99 one way inclusive of taxes and charges.
 
The rates apply to bookings until midnight on February 11.
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The expansion by the airline also includes flights from Cork starting in June to Alicante, Barcelona (Reus), Bordeaux, Faro, La Rochelle, Lanzarote and Malaga.
 
Luton will gain flights to Bratislava from April and Knock will have a Barcelona service.
 
The airline has already announced new flights from Bristol to Bydgoszcz and Kaunas from May 3.
 
The new services come as Ryanair opens 25 new routes across Europe from April.
 
“Ryanair will continue to grow as other airlines pull routes and reduce capacity,” a spokesman said. “With passengers becoming increasingly price sensitive, Ryanair will continue to expand.
Source : Travel Mole

Registrations open for UK Cruise Convention

Travel agents attending this year’s ACE UK Cruise Convention will have the chance to visit five ships – including three newly launched vessels.
 
Registrations have opened for the event, which is expected to attract more than 400 agents to Southampton on June 24-26.
 
New-builds, Celebrity Eclipse,P&O Cruises’ Azura and NCL’s Norwegian Epic will feature alongside Cunard’s QM2.
 
There will also be the opportunity for a pre-convention opportunity for agents to visit Princess Cruises’ CrownPrincess on June 23.
 
Agents will be among the first to see NCL’s largest ship Norwegian Epic while it is in Southampton prior to its christening in New York on July 2. 
 
Visits will also take place on board P&O Azura and Celebrity Cruises’ Celebrity Eclipse, both of which are due to be launched in April in Southampton.
 
More than 600 delegates are expected to attend the fourth UK Cruise Convention with sessions taking place in the QEII Cruise Terminal in the Port of Southampton. 
 
These will include business seminars, key note speakers and the main conference along with a cruise trade fair, networking events and ship visits. 
 
The convention will begin on the morning of June 24 and together with the key events, agents will also be invited to attend a “Celebration of Cruise” party and gala evening. 
 
Delegate rates start at £60 for ACE accredited agents registering before March 15, rising to £70 for registrations made after this date. The non-member delegate rate is £80.
 
ACE director Flo Powell said: “Cruise lines and agents are reporting huge interest in cruise holidays.
 
“This year’s UK Cruise Convention will provide travel agents with the very latest news and trends within the industry, ship visits and business sessions designed to help them turn the high consumer interest into increased cruise business.”
 
*Registration is now open with further details available at www.ukcruiseconvention.org
 
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Source : Travel Mole

Hotels offering “added value” to secure business travellers

There is still some way to go before hotel rates stabilise in the wake of the global recession.
 
Releasing the findings of a 2009 annual hotels study by travel management company HRG, the firm’s Margaret Bowler said: “The patterns in this hotel survey would suggest that the industry has some way to go before rates stabilise in 2010.
 
“Whilst indications are that rates will remain flat in most markets globally, there are signs of increasing occupancy as the effects of the recession begin to ease off in certain markets.”
 
She advised client companies to continue to look to renegotiate rates and consolidate hotel programmes to secure lower rates.
 
“Those willing to guarantee booking volumes, with fewer preferred suppliers, are likely to be able to negotiate lower pricing and add-value items within their rates such as food and beverage discounts, free wi-fi access and reduced parking charges – items that represent a ‘real’ cost in terms of total cost of stay,” said Bowler, HRG’s global hotel relations director.
 
The study found the average room rate in London in 2009 was £151.45.
 
Moscow was the most expensive city in the world to stay in for the fifth consecutive year with a rate of £266.56 followed by Abu Dhabi, New York City and Paris.
 
But Bowler said: “Previously hotels could deny bookers access to corporate rates in favour of more lucrative options. In 2009, the playing field levelled and this trend reversed as occupancy rates decreased and corporates gained greater access to negotiated rates.
 
“Hoteliers have tried to maintain rates and therefore corporate travellers have increasingly been able to secure added value services as part of their negotiated rates such as internet access, parking and breakfast.”
 
Centre for Economics and Business Research chief executive Douglas McWilliams said: “We have just been through the deepest recession since the 1930s and the recovery remains at a relatively early stage.
 
“The latest Hogg Robinson Group hotel survey vividly illustrates the effect of the downturn in demand on the hotel market.
 
“But it also shows signs of recovery across the globe, particularly in dynamic emerging economies.
 
“In the UK, 2009 was a tough year but the weak pound offers hope for the UK economy in 2010, as illustrated by the London market faring better than other UK cities.
 
“Looking ahead, we expect the recovery to continue in 2010 but this will not be without challenges as the unprecedented policy stimulus across the globe is gradually withdrawn.”
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Source : Travel Mole

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