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about 1 month ago
Prospects4LeisureTravel
Salary: up to £42k
Location: Surrey
Job type: Permanent
Contact: Recruitment Team
Category: Marketing Jobs, Retail Travel Jobs, Tour Operator Jobs, Travel Agent Jobs, Travel Consultant Jobs

Africa Safaris Marketing Manager, up to £42k, London

Our client sell Safaris in Africa and they are looking for a  Marketing Manager to run  the marketing department for  the company.

They are an award winning luxury and adventure travel company specialising in 'Safari Africa'. They are one of, if not the fastest growing safari company in the UK today.

As a Marketing Manager you will manage and coordinate all marketing, advertising and promotional activities. Responsibilities will include  website, PPC, SEO, Social Media, newsletter and PR channel marketing . Good IT skills are essential whilst graphic design capability is a bonus. Understanding the developing digital and social market is important to the role.

The role

  •  Help define the consumer marketing plan; establish the optimal marketing mix; website usability and optimisation; and report marketing results to senior management team
  • Participate in the establishment, implementation and measurement of the effectiveness of initiatives to help drive safari  bookings for international and national events, including paid advertising, in-bound marketing process, affiliate marketing, email and social media marketing
  • Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems
  • Manage and create the full life-cycle of smart, compelling, targeted customer journeys related to marketing automation for both  campaigns. Work with the Sales Team to identify and generate leads for New Business Development
  • Draft and localise marketing collateral and advertising creative for various digital channels, with a particular focus on digital assets, social media content marketing and data driven campaigns
  • Help identify and evaluate partnership opportunities, which could include co-marketing with reputable industry experts and retailers and engagement with adventure travel and responsible tourism communities and manage our footage content with our partners and maximise digital marketing opportunities
  • Build brand awareness, engagement and personality through social media channels together with reputation management.

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