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2 days ago
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Digital Marketing Executive - PPC


Platinum Travel Recruitment
Salary: Up to £41k + benefits NEG, DOE
Location: London
Job type: Permanent
Contact: Platinum Travel Recruitment
Category: Marketing Jobs
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Our client is a successful & dynamic and luxury tour operator that delight travellers and offers a range of travel products across the globe.

Due to remarkable growth, we are now seeking an experienced, commercially minded and results-driven Digital Marketing Executive to manage the paid digital elements for our client.

This exciting marketing opportunity is ideal for travel professional with marketing experience, seeking something a little different in which you will be rewarded for your hard work.

Your career begins here, duties include:

  • Managing PPC campaigns.
  • Day to day responsibility for campaigns including bid management, ad copy testing, keyword optimisation.
  • Setting up multiple biddable campaigns, including structure, ad copy writing and keyword research.
  • Work with the marketing programme team to ensure that on site copy and landing pages are fully optimised.
  • Perform ongoing keyword discovery, expansion.
  • Work with social media executive to build effective, targeted paid advertising campaigns across social channels.
  • Working alongside the SEO department to implement recommendations and best practice SEO optimisation techniques

Essential Requirements

  • Some understanding of digital media including SEO, Paid Search, Programmatic and Affiliates.
  • Detailed knowledge of Google Adwords, Bing and Google Analytics is essential
  • PPC experience, SEO ideal but not essential 
  • Travel industry experience desired
  • Insights driven with a passion for search engine marketing
  • You may be ex-agency looking to take your skills in-house and take ownership of a single brand
  • Effective communicator, accurate, with excellent attention to detail
  • Excellent command of English and written communication skills

Benefits:

  • A generous salary
  • FAM trips
  • Career progression & development
  • Pension
  • Travel perks
  • Plus many more benefits.

Our client is a successful & dynamic and luxury tour operator that delight travellers and offers a range of travel products across the globe.

Due to remarkable growth, we are now seeking an experienced, commercially minded and results-driven Digital Marketing Executive to manage the paid digital elements for our client.

This exciting marketing opportunity is ideal for travel professional with marketing experience, seeking something a little different in which you will be rewarded for your hard work.

Your career begins here, duties include:

  • Managing PPC campaigns.
  • Day to day responsibility for campaigns including bid management, ad copy testing, keyword optimisation.
  • Setting up multiple biddable campaigns, including structure, ad copy writing and keyword research.
  • Work with the marketing programme team to ensure that on site copy and landing pages are fully optimised.
  • Perform ongoing keyword discovery, expansion.
  • Work with social media executive to build effective, targeted paid advertising campaigns across social channels.
  • Working alongside the SEO department to implement recommendations and best practice SEO optimisation techniques

Essential Requirements

  • Some understanding of digital media including SEO, Paid Search, Programmatic and Affiliates.
  • Detailed knowledge of Google Adwords, Bing and Google Analytics is essential
  • PPC experience, SEO ideal but not essential 
  • Travel industry experience desired
  • Insights driven with a passion for search engine marketing
  • You may be ex-agency looking to take your skills in-house and take ownership of a single brand
  • Effective communicator, accurate, with excellent attention to detail
  • Excellent command of English and written communication skills

Benefits:

  • A generous salary
  • FAM trips
  • Career progression & development
  • Pension
  • Travel perks
  • Plus many more benefits.

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