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about 1 month ago
Ecruit Sales
Salary: Market related
Location: London
Job type: Permanent
Contact: DG Partnership
Category: Marketing Jobs

Digital Marketing Executive – Competitive Salary – London, UK

The Role

We are looking for a Digital Marketing Executive to play a key role within the Digital Marketing team, where you will be working across all online paid media activity for Intrepid Group brands across the EMEA region. This is an exciting opportunity to develop both professionally and personally with a dynamic and rapidly growing company.

Working closely with the broader Marketing team, you will be responsible for the delivery of high-performing online campaigns across multiple paid channels through external media agencies. This includes campaign planning, day to day agency management, campaign reporting and regular performance analyses across multiple countries.

The key responsibilities of a Digital Marketing Executive include, but are not limited to:

  • Contributing to the annual digital marketing plan and close monitoring and control of budget throughout the year; working closely with the creative team to produce best-in-class content
  • Analysing campaign ROI, providing accurate and timely analysis, and recommendations
  • Achieving regional digital marketing KPI’s and campaign targets for each campaign
  • Devising and delivering a strategy relating to significant improvements in audience reach, customer experience and commercial performance
  • Optimising and leveraging analytics to draw insights to improve existing and future SEM plans to achieve annual growth KPI’s
  • Utilising paid social channels to build brand awareness, engaging prospects and acquiring new customers; and identifying new and maintaining existing relationships with key media, ad tech and creative tech partners

The Company

Intrepid Group are the world’s largest adventure travel company, but we prefer to call it sustainable, experience-rich travel. In 2018, we also became the world's largest travel B Corp, reflecting our commitment to be a genuine force for good in the world. B Corp certification means that we meet the highest standards of social and environmental performance, accountability and transparency.

We are committed to changing the way people see travel. For the past 30 years, we’ve been taking small groups to travel the local way, on real life experiences that give back to the places and people we visit. As this style of travel has caught on, we've grown to offer more than 2,700 trips in more than 120 countries and on all seven continents and catering for all ages, budgets and appetites. 

The Person

The key skills and qualities of a Digital Marketing Executive:

  • 3+ years consumer marketing and 1+ years digital marketing experience, able to create and manage digital marketing strategies across multiple countries
  • Strong knowledge of Facebook Business Manager and Google Ads platform; solid understanding of Google Analytics; and understanding of analytics and ROI metrics/reporting (CPC, CPM, CPA etc.)
  • Excellent organisation skills and ability to manage varied workload effectively
  • An analytical mindset with a data-driven decision-making approach; a creative problem solver with a ‘can do’ attitude; and proactive and eager to learn with a strong personal drive
  • International experience, a passion for travel and belief in our responsible travel philosophy
  • Clear alignment with Intrepid Group’s values (Growth, Innovation, Fun, Responsibility, Passion and Integrity)

If you are keen on joining this exciting, forward thinking company and taking the next step in your career, then please click the apply now button to find out more.

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