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26 days ago
Travel Futures
Salary: Up to £26k + bonus and benefits
Location: London, South West London, West London, Surrey
Job type: Permanent
Contact: The Travel Recruitment Experts
Category: Account Manager Jobs, Graduate Travel Jobs, Marketing Jobs, Online Jobs, Tour Operator Jobs

Digital Marketing Executive is required by a highly regarded luxury travel tour operator who are recognised as providing one of the world most chic travel products.  As Digital Marketing Executive you will contribute to the development of the marketing plans, manage individual marketing campaigns and project requirements on a day to day basis and manage the creative production of online digital marketing for this leading luxury travel brand.  You will also will identify and test the implementation of new marketing channels such as video advertising and digital sponsorship.

In addition, you will continuously drive to improve acquisition across all channels and member communications in terms of brand, message, process, communication effectiveness and cost.  You will also manage multiple product campaigns and project budgets in line with overall annual budgets.

The Digital Marketing Executive will:   

  • Manage online digital marketing projects
  • Contribute to the integrated marketing planning activities
  • Use analytics to evaluate success, reporting on campaign effectiveness and ROI and produce analytical reports
  • Developing and manage all prospect campaigns to grow web traffic and online sales
  • Manage digital Trade marketing including the website, emails and contribution to events
  • Work with the sales teams to improve and enhance online marketing communications
  • Maintain a clear understanding of customer needs and analyse the competitive environment to devise appropriate propositions
  • Stay on top of all digital & online marketing trends and using innovation to constantly improve and grow the business

The Digital Marketing Executive will have at least 2 years’ experience for e-commerce brand (in travel or retail is desirable) and be degree educated in marketing/web management/design/multimedia related discipline.  As Digital Marketing Executive you will have experience of HTML, Content Management Systems (CMS’s), CRM’s and Analytics (Google Analytics, Omniture) and be knowledgeable of successful multimedia, digital interactive content, and of current social media platforms and integration with web content and have experience in managing results-driven digital marketing campaigns.

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