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about 1 month ago
Travel Futures
Salary: £22-25k
Location: West London
Job type: Permanent
Contact: The Travel Recuitment Experts
Category: Marketing Jobs, Tour Operator Jobs

Digital Marketing Executive sought by leading travel provider specialising in the UK and Ireland to promote the company as a B2B specialist.

As Digital Marketing Executive you will be:

  • Developing and managing all web, SEO/SEM and professional media campaigns (Xing, LinkedIn) in cooperation with the Marketing Manager
  • Designing, building and maintaining our professional media presence (website, LinkedIn, Xing)
  • Writing informative and effective search engine optimised content for the website which includes a SEO keyword analysis and a Competitor analysis
  • Managing professional networking accounts such as LinkedIn and Xing ensuring all content is relevant
  • Tracking and analysing website traffic flow and provide regular internal reports
  • Attaining key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Fixing any errors or bugs in online content
  • Editing and posting videos and audio content to online sites 
  • Create online banner adverts, e-brochures and newsletters with MailChimp
  • Writing press releases

 The ideal Digital Marketing Executive will have previous experience working in online marketing, preferably within the travel industry.  They will have a strong understanding of current online marketing concepts, strategy and best practice along with an analytical and proactive approach.  As Digital Marketing Executive you will have a solid knowledge of website analytics tools (e.g., Google Analytics) and experience of HTML coding and in Adobe CC (InDesign, Photoshop, Illustrator) would be an advantage.  You will also have a knowledge about Great Britain and Ireland as a tourist destination.  The successful Digital Marketing Executive will have impeccable written and verbal communication skills, with a good knowledge of French and/or German being of great advantage.  The Digital Marketing Executive also needs to be good at handling time-sensitive projects and working to deadlines.

 

 

 

 

 

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