13 days ago
Calling all travel industry digital marketing executives. This established and successful specialist tour operator is seeking a results orientated digital enthusiast who would relish the opportunity to be part of a dynamic and resourceful Tour operator.
Reporting into the Head of Marketing, this position will allow you to fully utilise your Digital expertise. You will support the marketing team in creating strong marketing campaigns; creating innovative advertising messages; analysing and reporting on the effectiveness of our online activity.
*Delivery of online media plan for our brand through the agency, including: PPC, SEO, Affiliate and Content Display prospecting & re-targeting etc. Review effectiveness on a daily / weekly / monthly basis.
*Web Analytics. Analyse and report on results from online marketing channels. Ensuring that targets and KPI's are achieved.
*Delivery of digital marketing assets, working with advertising agency and colleagues to ensure compelling, accurate content is utilised across all digital channels.
*Take responsibility for implementing and monitoring paid email marketing campaigns and other relevant digital promotions.
*Work with commercial marketing insights to assist the Head of Marketing in the development of marketing strategy.
Knowledge, Expertise and Qualifications:
*Educated to degree level ideally marketing related and/or hold a recognised marketing qualification (CIM or IDM).
*Significant knowledge and demonstrable success in a marketing role for a minimum of 2-3 years.
*Digital marketing experience essential and previous experience in the building & monitoring of PPC and display advertising campaigns essential.
*Exposure to analytical reporting platforms including Google Analytics as a minimum.
*Experience gained within the travel sector would be desirable, although not essential.
*Proficient in all Microsoft office platforms
The successful candidate can expect a very competitive salary based on relevant experience which will be disclosed during the application process. If you feel you have the required experience and knowledge, please submit your CV by applying online to this advert and following the instructions.
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