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about 1 year ago
Travel Trade Recruitment
Salary: £35000 - £50000 per annum
Location: London
Job type: Permanent
Contact: Helen Newton
Category: Marketing Jobs
Digital Marketing Manger
One of the UK's most recognised and trusted travel companies is seeking a Digital Marketing Manager. Are you an experienced and results-orientated Search Engine Marketing / Digital Specialist to take our SEO, CRO and Web development efforts to the next level? Reporting directly to the Head of Marketing and will be responsible for executing the digital strategy, working alongside the Marketing Campaign Manager. This role is well suited to an SEO/SEM expert with strong knowledge and passion for online Marketing. Applicants should be strong communicators, quick witted and commercially focused, with exceptional organisational skills and a strong focus on execution. The overall responsibility for this role is to increase organic traffic and improve conversions from the website. Experience with paid activity would be a bonus.
Job Description
*Work with external developers to update and improve the performance of the website. Full responsibility for managing the website development agenda
*Use Google Analytics to understand the behaviour flow of users throughout the site
*Define and deliver a conversion rate optimisation (CRO) plan
*Perform A/B and multivariate experiments
*Manage and deliver the SEO strategy
*Work with the SEO agency to manage all aspects of SEO including on and off page techniques, link building, technical SEO (crawl errors etc.)
*Work with the in-house content team to deliver SEO strategy
*Optimise copy and landing pages for search marketing campaigns
*Use Google Analytics and other analytical programs (i.e. Moz) to deliver key campaign performance reports on a weekly / monthly basis
*Work with the PPC agency to ensure campaigns are planned, managed and monitored to deliver optimal ROI
*Execute tests, collect and analyse data, identify trends and insights
*Provide recommendations and implement improvements to keyword lists, account structure and targeting
*Budget allocation as per planning, monitoring campaign costs & ensuring ROI
Experience Required
*Proven SEM experience
*Experience of successfully working with and managing agencies
*Well-versed in performance marketing, conversion, and online customer acquisition
*Strong working knowledge of the latest SEO techniques and algorithm updates
*Good knowledge of Google Webmaster Tools, Google Analytics and AdWords
*Good understanding of SEO tools i.e. Moz, Majestic
*Strong analytical skills and experience generating SEM reports
*Excellent understanding of website design and usability
*Up-to-date with the latest trends and best practices in search engine marketing
*A good working knowledge of CMS platforms
*Experience with A/B testing sites i.e. Hotjar, Crazy Egg
*Ability to write and edit HTML, CSS, and JavaScript
*A minimum 5 years' experience in a digital / SEM marketing position within a B2C environment
*Highly organized and a self-starter
*Ambitious and hungry to outperform targets
*Ability to make quick decisions while remaining calm under pressure
*A passion for winter sports
The Package
*Salary £35k - £50 DOE
*If you would like to apply for the role please click APPLY or or call Helen on

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