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about 1 year ago
Salary: £35k - 40k per year
Location: London
Job type: Permanent
Contact: Recruitment Team
Category: Marketing Jobs, Tour Operator Jobs, Travel Agent Jobs

Digital Marketing Manager 4 Travel - £40k - London

Working for this highly accredited travel company you will have a minimum of 5 years digital marketing experience and be a talented marketing professional. You will develop implement and deliver a leading marketing strategy for this established but growing business.

Your role will be to manage the company’s digital and offline marketing strategy, implement and establish tactical execution and deliver a best in breed marketing programme.

Your principle duties would include:

•             Plan, present and execute agreed online and offline marketing strategy, budgets & targets

•             Take ownership of the company website, working closely with IT and the web development agency.  This will include usability, design, content and tracking conversion rates/making improvements to the website.

•             Devise strategies to drive online traffic to the company website to generate enquiries utilising a range of techniques including SEO, PPC, social, retargeting e-crm and creating engagement with through product selection.

•             Oversee the social media strategy for the company.

•             Review new technologies and keep the company at the forefront of developments in digital marketing. 

•             Take ownership for partnership marketing with Tourist Boards, Suppliers and Strategic Partners

•             Manage online and offline brand and product campaigns to raise brand awareness.

•             Responsibility for planning and budgetary control of all marketing

•             Evaluating customer research, market conditions and competitor data.

•             Selection and management of external agencies, including media and PR – ensuring that you improve existing press coverage levels in travel and lifestyle publications.

•             Develop and execute an email marketing strategy to existing database

•             Devise, manage and implement the marketing requirements for our overseas office; and provide additional marketing support and expertise as and when the company rolls out further expansion plans abroad.

•             Manage and oversee the work of the marketing team

Skills/ Knowledge required:

•             Ideally a degree in Marketing.

•             Excellent understanding of current online marketing concepts, strategy and best practice: a minimum of five years’ digital marketing experience is an absolute necessity.

•             Extensive proven experience of working within a digital marketing environment, with PPC, SEO, Affiliate and Social experience.

•             Management of offline activity including promotions, advertising, brochure, direct mail, events and partnerships  

•             Strong commercial focus and customer marketing experience

•             Understanding/experience of website usability testing & functionality

•             Previous experience in developing different language versions of a website/s would be a distinct advantage 

•             Strong organisational skills/an executor!

•             Ability to deliver strong ROI, working with a limited budget

•             Excellent verbal and written communication

•             Previous people management experience preferred.

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