Direct Marketing Executive is required by one of Europe’s most innovative, forward thinking and fastest growing tour operators. As Direct Marketing Executive you will be working for one of the UK’s premier employers who offer excellent career development and opportunity, whilst playing a key role in the production of high quality direct mail,as part of the marketing team to develop and produce marketing campaigns and whilst working with and briefing design agenciesas well as thecustomer journey and loyalty programmes.
As Direct Marketing Executive you will be
Creating and executing innovative and effective advertising across offline channels.
Managing and executing all aspects of a high frequency, high volume direct marketing plan.
Developing highly design-led marketing materials in consultation with other members of the team.
Working with external suppliers and consultants on direct marketing campaigns and other services.
Supporting PR and media liaison opportunities.
Use analytics to evaluate success, reporting on campaign effectiveness and ROI.
Maintaining a clear understanding of customer needs and the competitive environment to devise appropriate propositions.
Fulfilment - paper sourcing, budget management
The successful Direct Marketing Executive will have 2 years experience, ideally with a large or growing company in the travel or retail sector, with a direct marketing background with responsibility for producing direct marketing campaigns. As Direct Marketing Executive you will have experience of proof reading and editing, managing results-driven direct marketing campaigns, from planning to implementation and an understanding of acquisition and retention of customers. You will also have experience of working across media platforms; press, direct mail and a good understanding of TV is an advantage. For the successful candidate this represents the opportunity to work and develop your career with a company that sets the benchmark for luxury travel.