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27 days ago
C&M Travel Recruitment
Salary: £24000 - £26000 per annum
Location: London
Job type: Permanent
Contact: Mark Shapiro
Category: Marketing Jobs

Direct Marketing Executive required by an International Airline to help to maximise customer loyalty through direct marketing and engagement. Salary around 25K depending upon experience:

Direct Marketing Executive Responsibilities:

  • Utilise customer experience management tool to engage with customers, maximising retention
  • Through direct marketing increase volume of membership of frequent flyer program, promote mileage offers and minimise attrition
  • Optimise engagement with frequent flyer members and track top passengers using CEM tool
  • Co-ordinate and organise events for top passengers
  • Keep abreast of return on investment, overseeing the spend and budget for marketing to frequent flyers and track lifecycle of members
  • Collaboration with sales team and other marketing divisions on related campaigns such as affiliate schemes
  • Conceive new direct marketing initiatives

Direct Marketing Executive Experience required:

  • Digital Marketing Experience, preferably from the travel industry
  • Good Analytical skills
  • Competency with HTML and Microsoft Office, particularly Excel

Direct Marketing Executive Additional Informational:

  • Free air travel on a large network of international flights
  • Superb career opportunities
  • Salary around 25K dependent upon experience level

If you are interested in this Direct Marketing Executive role please apply to this advert, send your CV to mark@candm.co.uk or call Mark on

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C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit javascript:void(0);

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