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30 days ago
Salary: up to £35k
Location: London
Job type: Permanent
Contact: Recruitment Team
Category: Business Travel Jobs, Marketing Jobs, Online Jobs, Tour Operator Jobs, Travel Agent Jobs

Email Marketing Manager, London, up to £35k

Our client who is an international Travel Management Company based in London is looking for a creative and results driven Email Marketing Manager who will play an integral role within the marketing department and work closely with the Sales, Account Management, Product and Operational functions. The Email Marketing Manager will be responsible for the co-ordination, creation and execution of all internal and external communication programmes and work on email strategy, write and design campaigns, manage our subscriber list, and measure the results of the campaigns.

The key responsibilities of the Email Marketing Manager role are:

  • Implementation, execution and enhancement of all internal and external email marketing programmes and campaigns
  • Tracking and reporting on email campaigns
  • Analysing performance metrics (open-rates, click-through rates etc.), identifying opportunities and making recommendations for continuous improvement
  • Conduct regular A/B Testing to optimise conversion
  • Ensure a documented brief is in place for each campaign with clear objectives and metrics for measurement.
  • Work closely with the Content Communications Manager to develop engaging ‘customer first’ content that’s aligned to our business objectives and improves the customer experience
  • Work closely with product and sales teams to create bespoke campaigns to increase sales, drive adoption and retention
  • Training internal employees to use our appointed ESP (dotmailer), managing their user rights and approval settings
  • Manage the use and integration of contacts and leads via the CRM
  • Maintain and manage updates to the website via the CMS

The key skills required of the Email Marketing Manager are:

  • Previous experience as an Emarketing marketing manager, desirable ideally within the travel industry.
  • Experienced in Email marketing usability, deliverability best practice and reporting.
  • Analysis of current email marketing campaigns and making recommendations for improvement
  • Excellent written communication and copywriting skills
  • Familiar with design principles
  • Experience with email service providers
  • Effective use of dynamic content
  • Setting up an effective A/B optimisation programme
  • Knowledge and understanding of CRM (Salesforce)
  • Proven track record in effective management and development of Email marketing on an international scale desirable

This is a fantastic opportunity for an ambitious and driven Email Marketing Manager to take full ownership of the channel at an exciting time for the company that has ambitious plans for international growth.
If you wish to apply for the role of Email Marketing Manager, please click the link below or call Prospects4Corporate Travel on

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