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9 months ago
Salary: Salary Up To £42,000
Location: London, London City, East London, North London, North West London
Job type: Permanent
Contact: Mark Thompson
Category: Business Travel Jobs, Marketing Jobs, Operations Jobs, Travel Executive Jobs

Email Marketing Manager - Travel Industry, London, £40K - £42k

Our Client who are an award winning independent TMC that provide a truly first class travel management service tailored to each client’s requirements have an immediate requirement for an Email Marketing Manager due to continued and sustainable growth within their sectors.

The Email Marketing Manager will play an integral role within the marketing department and working closely with the Sales, Account Management, Product and Operational functions, be responsible for the co-ordination, creation and execution of all internal and external communication programmes.

Responsibilities of the Email Marketing Manager role:

  • Implementation, execution and enhancement of all internal and external email marketing programmes and campaigns
  • Tracking and reporting on email campaigns
  • Analysing performance metrics (open-rates, click-through rates etc.), identifying opportunities and making recommendations for continuous improvement
  • Conduct regular A/B Testing to optimise conversion
  • Ensure a documented brief is in place for each campaign with clear objectives and metrics for measurement.
  • Work closely with the Content Communications Manager to develop engaging ‘customer first’ content that’s aligned to our business objectives and improves the customer experience
  • Create, socialise and maintain the annual communication calendar
  • Segmentation of email campaigns by region, sector, job role etc.
  • Use dynamic content to ensure communications are aligned to the various sectors and, ensure personalised and present relevant information to customers i.e. product/service/contact details
  • Build Emails within an email service platform
  • Work closely with product and sales teams to create bespoke campaigns to increase sales, drive adoption and retention
  • Training internal employees to use ESP (dotmailer), managing their user rights and approval settings
  • Work closely with all stakeholders and ESP users to ensure best practice email activity
  • Manage the use and integration of contacts and leads via the CRM
  • Create effective landing pages
  • Maintain and manage updates to the website via the CMS

Essential Skills & Experience required for the Email Marketing Manager role:

  • Experienced in Email marketing usability, deliverability best practice and reporting.
  • Analysis of current email marketing campaigns and making recommendations for improvement
  • Excellent written communication and copywriting skills
  • Familiar with design principles
  • Experience with building emails within an email service provider.
  • Effective use of dynamic content
  • Setting up an effective A/B optimisation programme
  • Knowledge and understanding of CRM (Salesforce)
  • Excellent stakeholder management skills

Desirable Skills & Experience for the Email Marketing Manager role:

  • Previous experience as an email marketing manager ideally within a similar industry.
  • Proven track record in effective management and development of email marketing on an international scale
  • Experience managing data, executing campaigns and reporting on performance and deliverability using Dotmailer, or similar ESP.
  • Understanding of the principles of CRM software (Salesforce)
  • Basic knowledge and understanding of HTML

The Email Marketing Manager role - Travel Industry, role would ideally suit an ambitious and driven Email Marketing specialist willing to assume full ownership of the channel at an exciting time for the company that has ambitious plans for international growth.

If you wish to apply for the role of Email Marketing Manager role - Travel Industry, please click the link below or call Prospects4Corporate Travel on.

Alternatively apply online via our website javascript:void(0); where you can register your CV, get job alerts and see all of our current vacancies.

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