1452 jobs - 55 added today
252214 registered Jobseekers
Recruiting? Call us on 01772 639042
Email me newest jobs similar to this one
4 months ago
Prospects4CorporateTravel
Salary: Salary Up To £55k
Location: Bracknell, Kent, Bromley, Royal Tunbridge Wells, Croydon
Job type: Permanent
Contact: Mark Thompson
Category: Hospitality Jobs, Marketing Jobs

Group CRM & Insight Manager - Surrey - Salary Up To £55k

Prospects 4 Travel are seeking a Group CRM & Insight Manager to lead on CRM and email marketing strategies and oversee the delivery of campaigns for local, regional and national level communications.

Duties of the Group CRM & Insight Manager include:

  • Plan and deliver CRM strategies across the company to drive customer acquisition, retention and frequency performance.
  • Create effective acquisition campaigns to convert community data to future bookers.
  • Create a strategic approach and oversee delivery (concept to post-event analysis) of retention campaigns, driving loyalty, repeat business and frequency of purchase.
  • Develop campaigns, and lead and direct support team through execution.
  • Customer Journey Mapping - analysing touch points and maximising commercial opportunities.
  • Work closely with all regions to ensure the CRM works effectively for all aspects of the business.
  • Oversee direct communications with customers through the CRM.
  • Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
  • Ensure the database is segmented effectively for targeted marketing activities.
  • Oversee the test and migration of direct communications to lower cost mediums such as SMS and email.
  • Develop testing strategies for all aspects of the CRM to ensure the most effective performance
  • Provision of Marketing KPI reporting in regard to CRM and e-marketing performance.
  • Delivery of training in relation to how marketing teams can make best use of the CRM platform.
  • Prepare customer segmentation insight reports for use by marketing teams, senior management and for reporting purposes.
  • Support Head of Marketing and Business Services in the development of the group wide marketing strategy.
  • Support the development and ongoing execution of a plan to develop and manage group data.
  • Develop marketing people with their knowledge, skills and execution of email marketing and use of CRM.
  • To be a champion for the customer at all times, in the execution of CRM use, marketing activity and campaigns.

To apply for the Group CRM & Insight Manager role, please click the link below or call Prospects4Corporate Travel on.

Alternatively apply online via our website javascript:void(0); where you can register your CV, get job alerts and see all of our current vacancies.

Here are some similar jobs for you to consider...


3 days ago
only 25 days until close
Group Reservations Executive
Bromley
£15k - £20k
21 days ago
only 7 days until close
CRM / Marketing Assistant
South West London, West London, Kent, Bracknell, Guildford, Croydon
£20k - £25k
13 days ago
only 15 days until close
Senior Marketing Manager
Royal Tunbridge Wells
£30k - £40k
4 days ago
only 24 days until close

Email me newest jobs similar to this one

  Back to the top