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5 months ago
Red Planet Travel Recruitment
Salary: £60k - £70k + performance related bonus + benefits
Location: London
Job type: Permanent
Contact: Red Planet Team
Category: Marketing Jobs, Tour Operator Jobs, Travel Agent Jobs, Travel Manager Jobs
An exciting opening has arisen for a senior marketer to create, own and deliver the full marketing strategy for a leading award-winning luxury tour operator in London. The Head of Marketing role will strengthen the company brand across both online and offline channels and requires a hands-on marketing professional who is creative, innovative and looking to make a real impact with this hugely successful brand. You will have commercial flair & acumen to plan, develop and implement our client’s marketing to lead their sales strategy.                
                                                           
Role & Responsibilities:   
  • Responsible for the planning and execution of the marketing strategy and making the business the number one travel brand
  • Build strong working relationships with senior stakeholders and marketing team
  • Lead from the front, manage, develop and grow an already established marketing team, provide marketing skills, expertise and guidance for their day-to-day activities
  • Establish best practices, standards for generation, and optimisation of marketing productivity through the use of relevant technology, slick processes, and people
  • Create effective inbound lead generation campaigns and measuring campaign performance
  • Set targets and report on all key marketing metrics, monitoring results from campaigns, identify trends, insights, growth strategies and analysing customer experience
  • Analyse team performance and results, measure success and use this information to build and develop future marketing strategy
  • Exploit partnership and promotional opportunities with Airlines, hotels, booking engines etc.
  • Strengthen company brand across online and offline marketing channels
  • Engage with all sales departments across the business to support their needs and ensure alignment with company's goals and mission
  • Ensure true ROI for the business
  • Utilise the best new marketing technologies and content techniques
Now Let’s Talk About You:
  • Proven track record of leading an online and offline travel marketing team and successfully executing marketing functions to deliver business growth within the travel industry
  • An ROI and metric focused mind-set who is comfortable with website analytics tools and experience with Google Adwords campaigns
  • A Visionary who is hands-on, leading from the front, extremely strategic, with a keen eye for detail and ability to develop insights, analyse trends and react effectively to on-going changes in the travel market
  • Must have impeccable commercial awareness, must possess strong understanding of tailor-made products and be able to understand and react to the travel market effectively
  • Must have experience of working across various marketing channels
Salary Package:
If you are a senior travel marketing professional with a proven track record, this could be the perfect opportunity for you. Not only is our client offering an extremely competitive salary £60,000 - £70,000 BOE but the position also comes with performance related bonus - this is not an opportunity to be missed!

​Sounds Like You?

If so, we’d love to hear from you.

​Important, Please Note: It is unlawful to employ a person in a UK-based role who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to your situation prior to applying.

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