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26 days ago
Travel Futures
Salary: Up to £25k + excellent ski benefits
Location: South West London
Job type: Contract
Contact: The Travel Recuitment Experts
Category: Marketing Jobs, Travel Executive Jobs

Marketing Executive is sought by one of the UK’s best known Ski Travel Providers.  As the Marketing Executive you will be playing a key role in successful targeting of B2C customers for this wide ranging role through successful customer segmentation ensuring that commercial goals and ROI are achieved.

As Marketing Executive you will be:

  • Driving customer acquisition, retention and conversion across all channels for all brands with consistent brand messaging
  • Developing brands emails to increase engagement by using segmentation techniques to produce timely and relevant communications
  • Using the CRM to segment and profile database in order to effectively implement targeted and timed emails
  • Managing customer emails and automation of these using the CRM system and updating upon any direct mail returns
  • Monitoring the success of all email communication through reporting on OR, CTR and CRM making recommendations for improvement
  • Producing and implementing all advertising for relevant publications and managing design agencies
  • Assisting with the planning and implementation of all Direct Marketing
  • Researching and producing content to agreed timescales and providing relevant reporting
  • Identifying ways to improve marketing communications with other areas of the business including B2B agency communications and recruitment drives in line with business objectives
  • Assisting with planning and management of trade shows and events, such as the London Ski Show ensuring high standards, keeping within budget and timescales

The ideal Marketing Executive will have experience of producing and reporting on email campaigns with strong copy writing and proofing skills.  This role will suit a dynamic and enthusiastic individual who is keen to build on a career in marketing.  This is an excellent opportunity for someone with at least 1 year‘s experience in a similar marketing role and ideally a Marketing qualification who is keen to take on more responsibility and develop their career in a busy and dynamic environment.  An interest in snow sports would be beneficial.

 

 

 

  

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