Our client is one of the UK’s leading destination specialists offering a wide range of inspiring holiday and school trip programmes.
As the Marketing Manager, your primary role will be to oversee and coordinate all online and offline marketing activities within the department. Working closely with the department’s Director you will be responsible for developing, managing and implementing a marketing and communications strategy to increase retention, recommendations and acquisition across all channels.
You will also be involved in the implementation and management of a CRM system.
You will have budget responsibility and will be expected to achieve targets and demonstrate success against ROI.
Duties and Responsibilities
You will have responsibility for co-ordinating our on-going email marketing. Identify areas for improvement and assist with editing content.
You will agree on the data segmentation and targeting of each campaign, ensuring our e-newsletters are sent to the most relevant audience, with an appropriate and engaging subject line.
Maintaining, updating and expanding content on our website using the CMS. Working with the Product Managers, you will need to ensure that content is up to date, accurate and engaging, and that all site copy is well written and appropriately optimised for both search engines and visitors.
You will work with the FIT Digital Marketing team to continually develop and improve our email communications, identifying opportunities to implement new campaigns such as dynamic content and triggered email campaigns.
Review and implement PPC & SEO requirements.
Monitor the need for new/additional branded clothing, bags and display material.
Where required, provide support to the Education team for their events.
Experience in a Marketing Manager position
Excellent knowledge and experience of online marketing, direct marketing, CRM, customer recruitment and retention.
Educated to degree level or equivalent marketing qualification
Excellent copy writing skills, a strong attention to detail and creative flair
Sound organisation skills and flexibility, with experience of managing multiple work streams
Excellent English communication skills (written - including copywriting and verbal)
Good knowledge of Microsoft Word, Outlook, Excel and PowerPoint
Ability to thrive on working in a pressurised environment and to strict deadlines