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13 days ago
Travel Futures
Salary: Up to £34k plus bonus
Location: East London, North London, North West London, South West London
Job type: Permanent
Contact: The Travel Recruitment Experts
Category: Adventure Jobs, Marketing Jobs, Online Jobs, Tour Operator Jobs, Travel Manager Jobs

Marketing Manager – Adventure Travel – Central London – Up to £34k

 

Marketing Manager for a leading adventure travel company is required due to continued growth and success in helping to market a global travel event.  As Marketing Manager you will be playing a key role in the marketing of the product being responsible for the day to day management of marketing activities and the travel company’s long term marketing strategy.

 

As Marketing Manager, you will:

 

  • Define the consumer marketing plan; ensuring the optimal marketing mix; website usability and optimisation
  • Participate in the establishment, implementation and measurement of the effectiveness of

initiatives to help drive bookings for international and national events, including paid advertising, in-bound marketing process, email and social media marketing

  • Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by helping to manage advertising campaign execution, creating and optimising campaigns, analysing traffic data and solving problems
  • Manage and create the full life-cycle of smart, compelling, targeted customer journeys related to marketing automation for both B2B and B2C campaigns.
  • Planning and designing web, SEO/SEM, email, social media and display advertising campaigns
  • Maintaining social media presence
  • Measuring and reporting on the performance of all digital marketing campaigns and website analytics against previous performance, ROI and KPI’s
  • Identify trends and insights and optimise spend and performance based on the insights
  • Plan, design, execute and measure experiments and conversions tests
  • Collaborate with internal teams to create landing pages and optimise user experience
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Help identify and evaluate partnership opportunities, which could include co-marketing with reputable industry experts and retailers and engagement with adventure travel and responsible tourism communities
  • Grow and manage our video content
  • Build brand awareness, engagement and personality through social media channels together with reputation management
  • Be responsible for our brand guidelines

 

The successful Marketing Manager will be a marketing whizz with a flair for creativity and analytics with a strong grasp of current marketing tools and strategies and be able to lead integrated marketing campaigns from concept and design through to execution and analytics.  The Marketing Manager will excel in researching target audiences and creating data driven marketing campaigns. In addition, you will be confident in website management, optimising SEO/SEM and usability as well as experience with managing brand reputation and engagement and have a creative flair with design and copy writing.

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