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14 days ago
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Marketing Manager - Leisure Travel Tour Operator


C&M Travel Recruitment
Salary: Negotiable
Location: Tunbridge Wells
Job type: Permanent
Contact: Sarah Smith
Category: Marketing Jobs
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Marketing Manager - Leisure Travel - Kent - Competitive Salary

This leisure travel business have 30 years' experience in delivering incredible tailor made holidays. This is an amazing oportunity to join them as a Marketing Manager who be responsible for planning and implementing their 12 month marketing plan for their leisure brand, deliver the company goals and be accountable for for all activity within the plan.

Marketing Manager - Leisure Travel - Role

  • To increase the engagement and ultimately produce enquiries made by the exisiting client base through targeted and timely marketing activities
  • To increase the overall new client database with relevant clients
  • To increase relevant enquiries from new clients thorugh appropropriate marketing campaigns
  • To work with the team to support the conversion of enquiries into confirmed sales
  • To increase brand awareness among internal employees so they can provide an ambassadorial role for the brand
  • To promote cross selling between their travel brands
  • To provide marketing expertise and hands on delivery to central business needs

Marketing Manager - Leisure Travel - Accountabilities

  • To develop and be held accountable to a marketing plan, signed off by the senior members of the Leisure department, addressing the key objectives and KPIs. Constantly update the plan so that there is a rolling and relevant 12-month ahead plan at any point in time.

  • Take responsibility for the entire customer life cycle

  • Generate repeat client engagement as well as new client engagement

  • Ensuring that quality client feedback is obtained through review platforms at all stages of the customer lifecycle

  • Work with the Web & Digital team to internally co-manage digital marketing activities, including email marketing campaigns, and report on results

  • Collate and analyse relevant data in order to measure the success of campaigns

  • To segment and analyse data to identify appropriate marketing campaigns

  • Identify advertising, PR and award opportunities

  • Production of collateral, including newsletters, booklets, brochures, and all other marketing materials, whilst liaising with designers and printers

  • Produce and proofread all content for Leisure travel

  • Develop their social channels content, including writing content publications, and increasing presence on social media platforms (Facebook, Instagram, Twitter and YouTube)

  • Organising events and negotiating marketing collateral

  • To manage the Leisure marketing budget, using data analysis to make strategic decisions regarding marketing spend, ensuring a return on investment

  • Work with the Corporate team to identify cross-marketing opportunities

Marketing Manager - Leisure Travel - Skills

  • Proven experience of creating and delivering Marketing (both online and offline) and PR strategyE

  • Excellent proofreading and creative writing skills

  • Excellent MS Office skills

  • Excellent budget management and negotiation skills

  • A 'can do' approach where full accountability will be taken for delivering and measuring the success of marketing activity for pro-actively communicating with key internal stakeholders

  • Proven experience of working with designers and external digital agencies in order to deliver return on investment

Marketing Manager - Leisure Travel - Offer

  • A competitive salary based on skills and experience Opportunities for career growth and personal development
  • 10-minute walk from mainline station (50 minutes from London mainlines)
  • Free use of onsite staff gym with personal training sessions and yoga free of charge Wellbeing days throughout the year
  • Free fruit and healthy snacks
  • Social events throughout the year
  • Informal dress code
  • Staff relaxation area with TV, games, a pool table & ping pong
  • Staff discount on worldwide holidays
  • Staff rewards and discount schemes
  • 22 days holiday per year, plus public holidays - increasing to 27 days with length of service
  • Company Reward Scheme for milestone Anniversaries with the company

Work for an Investors in People employer and company awarded the 'Best Business 25+ Employees' at the Time Business Awards 2019.

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit javascript:void(0);

Marketing Manager - Leisure Travel - Kent - Competitive Salary

This leisure travel business have 30 years' experience in delivering incredible tailor made holidays. This is an amazing oportunity to join them as a Marketing Manager who be responsible for planning and implementing their 12 month marketing plan for their leisure brand, deliver the company goals and be accountable for for all activity within the plan.

Marketing Manager - Leisure Travel - Role

  • To increase the engagement and ultimately produce enquiries made by the exisiting client base through targeted and timely marketing activities
  • To increase the overall new client database with relevant clients
  • To increase relevant enquiries from new clients thorugh appropropriate marketing campaigns
  • To work with the team to support the conversion of enquiries into confirmed sales
  • To increase brand awareness among internal employees so they can provide an ambassadorial role for the brand
  • To promote cross selling between their travel brands
  • To provide marketing expertise and hands on delivery to central business needs

Marketing Manager - Leisure Travel - Accountabilities

  • To develop and be held accountable to a marketing plan, signed off by the senior members of the Leisure department, addressing the key objectives and KPIs. Constantly update the plan so that there is a rolling and relevant 12-month ahead plan at any point in time.

  • Take responsibility for the entire customer life cycle

  • Generate repeat client engagement as well as new client engagement

  • Ensuring that quality client feedback is obtained through review platforms at all stages of the customer lifecycle

  • Work with the Web & Digital team to internally co-manage digital marketing activities, including email marketing campaigns, and report on results

  • Collate and analyse relevant data in order to measure the success of campaigns

  • To segment and analyse data to identify appropriate marketing campaigns

  • Identify advertising, PR and award opportunities

  • Production of collateral, including newsletters, booklets, brochures, and all other marketing materials, whilst liaising with designers and printers

  • Produce and proofread all content for Leisure travel

  • Develop their social channels content, including writing content publications, and increasing presence on social media platforms (Facebook, Instagram, Twitter and YouTube)

  • Organising events and negotiating marketing collateral

  • To manage the Leisure marketing budget, using data analysis to make strategic decisions regarding marketing spend, ensuring a return on investment

  • Work with the Corporate team to identify cross-marketing opportunities

Marketing Manager - Leisure Travel - Skills

  • Proven experience of creating and delivering Marketing (both online and offline) and PR strategyE

  • Excellent proofreading and creative writing skills

  • Excellent MS Office skills

  • Excellent budget management and negotiation skills

  • A 'can do' approach where full accountability will be taken for delivering and measuring the success of marketing activity for pro-actively communicating with key internal stakeholders

  • Proven experience of working with designers and external digital agencies in order to deliver return on investment

Marketing Manager - Leisure Travel - Offer

  • A competitive salary based on skills and experience Opportunities for career growth and personal development
  • 10-minute walk from mainline station (50 minutes from London mainlines)
  • Free use of onsite staff gym with personal training sessions and yoga free of charge Wellbeing days throughout the year
  • Free fruit and healthy snacks
  • Social events throughout the year
  • Informal dress code
  • Staff relaxation area with TV, games, a pool table & ping pong
  • Staff discount on worldwide holidays
  • Staff rewards and discount schemes
  • 22 days holiday per year, plus public holidays - increasing to 27 days with length of service
  • Company Reward Scheme for milestone Anniversaries with the company

Work for an Investors in People employer and company awarded the 'Best Business 25+ Employees' at the Time Business Awards 2019.

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit javascript:void(0);


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