4 months ago
A Talented PPC & Performance Marketing Executive sought for a fantastic and well known Tour Operator.
We are now recruiting for a PPC / Performance Marketing Executive based in SW London / Surrey for a well-established and successful travel company. Your key responsibility is assisting the Senior Paid Performance Marketing Manager and Senior Performance Marketing Executive with the growth of online marketing activity.
*Implementation of PPC, Meta and Re-targeting channels, optimising activity to drive profitable growth. Work closely with the Senior Performance Marketing Manager for guidance and expert insight.
*Help to ensure budget allocation and rate of spend is aligned to agreed strategies
*Regular (daily, weekly) reporting on campaign performance and assist with in-depth analysis for relevant stakeholders if requested
*Reporting on campaign performance and carrying out in-depth analysis. Providing and implementing recommendations based on observations/direction from line manager
*Set up of new PPC campaigns as required and ongoing development of the accounts to improve performance
*Ensure quality checks are carried out on marketing activity to ensure accuracy and consistency with the website
*Identifying keyword growth opportunities and ensuring adequate visibility on the existing keyword set
*Search query analysis to identify new keywords and potential negatives
*Extension set up and optimisation.
*Quality assurance checks on changes made, such as large scale bid changes or testing of new product inventory.
*Ensure that all changes are in line with the strategic business objectives.
*Excellent quality assurance on all changes made (i.e. bid changes, new product inventory etc.) before go live to mitigate errors. Seek support from Head of Performance and team IT Developers to ensure/check SQL queries and implementation of changes on in-house tool are all correct.
*Keep a log of all key changes /updates - as shared by the team
*Maintaining a structured copy performance monitoring and testing matrix
*Work with E-Commerce, Trading Analysts & Senior Management in market (UK, UAE & Rest of World) to identify top performing destinations and optimise performance marketing channels accordingly. .
*Reviewing competitor advertising to benchmark marketing activity.
*Utilise competitor reports improve the performance of Meta channels
*Be mindful of the customer experience at all times, to optimise the experience
*Work within an agile team in a collaborative and fast-paced environment.
QUALIFICATIONS, SKILLS & EXPERIENCE
*Previous experience of online performance marketing in B2C on large scale campaigns.
*Strong project management - ability to manage and deliver several marketing activities at the same time.
*Experience in implementing PPC campaigns with the aim to drive growth and margin.
*Ability to optimise Meta channels effectively and achieve ROI targets
*Passionate about performance marketing with excellent analytical abilities.
*Experience of bid management and attribution tools.
*Excellent PC skills - use of Excel (Advanced), Word, PowerPoint.
*Experience in writing SQL queries advantageous
*Great team player with strong interpersonal skills
*Excellent internal stakeholder management.
*Works well under pressure and thrives in a fast paced environment.
*Enthusiastic and passionate about marketing
*Excellent creative writing and communication skills.
*Detailed and analytical approach to work
*Salary Depending on Experience
*Benefits including life assurance, company pension scheme, travel discounts and industry/social events.
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3 days ago
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