12 months ago
A Talented PPC Marketing Manager required for a fantastic and well known Tour Operator
We are now recruiting for a Performance Marketing Manager for an established and successful travel company. Your key responsibility is for the management and implementation of performance marketing , you will also work collaboratively with internal and external stakeholders to drive sales growth and efficiency from performance marketing
*Management and implementation of PPC, Meta, Affiliates and Re-targeting channels, optimising activity to drive profitable growth. Work closely with the Senior Performance Marketing Manager and Marketing Director for guidance and expert insight.
* Ensure budget is used effectively to achieve commercial goals.
*Regular (daily, weekly) reporting on campaign performance and conduct in-depth analysis for relevant stakeholders and to inform implementation recommendations for optimisation
*Ad hoc reporting or other administrative tasks requested by the Senior Management Team
*Assist with the development of strategies for account structure, bid optimisation, creative testing and keyword development.
*Ensure quality checks are carried out on marketing activity to ensure accuracy and consistency with the website.
*Develop and build remarketing strategies across paid search channels
*Maintain a structured copy performance monitoring and testing matrix for PPC and re-targeting activity.
*Regular audits on all performance marketing channels to ensure activity is running effectively
*Ensure all key changes /updates on paid performance channels are logged and shared amongst the team
*Identifying keyword growth opportunities and ensuring adequate visibility on the existing keyword set.
*Be part of new beta tests (that may involve IT development within the team) as and when required.
*Input into team roadmap for your actions and any IT Development requirements, on approval from Senior Performance Marketing Manager
*Work closely & collaboratively with colleagues in the Marketing team (Brand and CRM) to gain further customer insight for each market that can inform targeting, messaging and timing of online acquisition activity
*Keep up to date with emerging marketing channels, consumer and digital trends and share these within the overall marketing team
*Considerable experience of online performance marketing in B2C on large scale campaigns.
*Educated to degree standard or equivalent
*Strong project management - ability to manage and deliver several marketing activities at the same time.
*Experience in management and implementation of PPC activity to optimise growth and margin.
*Experience in management of Meta channels
*Experience of effectively managing Affiliate channels
*Passionate about performance marketing with excellent analytical abilities.
*Experience of bid management and attribution tools.
*Knowledge and experience managing Remarketing campaigns
*Excellent PC skills - use of Excel (Advanced), Word, PowerPoint.
*Experience in writing SQL queries advantageous
*Great team player with strong interpersonal skills.
*Works well under pressure and thrives in a fast paced environment.
*Enthusiastic and passionate about marketing
*Excellent creative writing and communication skills.
*Detailed and analytical approach to work
*Flexible and adaptable to changing priorities, 'can do' attitude
*Displays a passion for achieving a high standard of work.
*Salary Depending on Experience
*Benefits including life assurance, company pension scheme, travel discounts and industry/social events
*Click - "Apply Now"
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