Are you excited by retail window displays? Do you often think I would do it this way? My client, an exciting travel brand is seeking a Retail Marketing Manager with creativity and flare. They are a leader in package holidays and tailor made trips!
THE JOB: *Working closely with shop managers and the wider sales team to plan marketing activity effectively according to the retail marketing strategy. *Execution of local and regional marketing campaigns and activity across offline and digital channels, which drives demand to the retail shops. *Report success of local / regional marketing activities and make recommendations based on conclusions. *Building strong working relationships with the regional sales manager and shop managers and meeting on a regular basis to review shop marketing plans and discuss requirements. *Exploring new opportunities to market the retail shops locally and evaluating the commercial value of potential marketing activity. *Ensuring the stores experience is consistently on brand and the retail window displays are up to date and driving demand. *Organising local / regional consumer facing events and representing the company along with shop staff *Responsible for engaging shop staff in retail marketing and running internal communications programmes to ensure positive communication between teams *Input into the retail marketing strategy *Supporting the wider marketing team in executing PR, external media advertising and direct mail activity as needed EXPERIENCE REQUIRED: *Previous experience of B2C marketing, preferably in a retail business *Experience in executing and reporting on cross-channel marketing campaigns with a clear view on KPIs and what success looks like *Experience in organising and managing events or experiential activity *Confident briefing artwork to graphic designers, with a good eye for design. *Excellent analytical skills and comfortable with working in a data-driven environment *A passion for travel and preferably experience working in the travel industry *Strong interpersonal and influencing skills across functions within and beyond marketing *Excellent attention to detail and superb organisational skills *Comfortable working on multiple projects at once and able to prioritise workload *Able to deliver in a fast paced environment *Experience with any mainstream
PLEASE NOTE: Due to the volume of applications received, only suitable candidates will be contacted.