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about 1 month ago
Ski Amis
Salary: Negotiable plus study costs paid
Location: Kent, Maidstone
Job type: Permanent
Contact: Ski Amis Careers Department
Category: Marketing Jobs, Reservations Jobs, Ski Jobs, Tour Operator Jobs

Overview of the Company

Ski Amis is a profitable, award winning ski holiday operator with an annual turnover of just under £3 million.  The company currently operates 20 catered chalets in the French Alps along with related transport services, resort add-on services and a self-catered holiday program.  Established as a family business in 1989, the Company has undergone several growth phases during its history and is now poised to implement an aggressive strategy for business development over the next five years, the first stage of which is to develop a talented team to support us into the future.

The Role of Sales and Marketing Manager 

Initially starting in the role of Sales and Marketing Coordinator, with a defined progression path based on results to Sales and Marketing Manager, the individual will be sponsored by the Company, under the government’s apprenticeship scheme, to train to achieve a Level 4 Diploma in Digital Marketing.  The apprenticeship will involve a structured course of study, based around the workplace and gradually learning the job itself in a hands-on way through workplace training, home study and day or block release workshops over a period of two years. 

Over the course of the apprenticeship, the person will be supported as much as necessary by our experienced team and coached into the role, taking on the individual tasks in a phased way as competencies improve.  He/she will, however, be expected to very quickly take the leading role in the sales team starting from a higher base than the sales consultants reporting to him/her.  He/she will be responsible for cascading knowledge gained and for the development of the junior staff members, who will also be part of an apprenticeship scheme.

The Job

The role will involve managing and motivating the team of sales consultants to achieve the sales targets of the business – you will need to demonstrate some leadership skills and general commercial awareness to recognise and make the most of sales opportunities.  You need to be hungry to win every client who approaches us and prepared to push and support your team to achieve this - whilst at the same time, always have the client at the top of your mind and be committed to the delivery of excellent levels of customer service.

You will be responsible for setting the sales targets and tracking the results – taking a view of the bigger picture and looking forwards to identify gaps in our bookings, analyzing the reasons for this and taking corrective action through pricing strategies or marketing activity.

You will have a feel for what is going on in the market – keeping an eye on the competition and understanding why customers are not booking and you will work with the General Manager to ensure we are pitching at the right price levels and actively following up all opportunities.

On the marketing front, you will be responsible for our social media activity, SEO and PPC, email marketing, content writing, website management, PR and portal site advertising.  You will have a keen interest in developing these technical skills through the formal training provided with this job but will already at least know what they mean.

The Candidate

The position of Sales and Marketing Manager is a permanent job vacancy where we are looking for a candidate with some relevant experience to grow and develop as a qualified Digital Marketing Manager.  You may have worked in a supervisory or team leading capacity in another industry – or perhaps you have already “done a season” working for a chalet company in resort and want to further your career in the industry.  Either way, you will have a keen interest in sales and marketing and the desire and commitment to develop to a senior management position in the future.

The successful candidate could come from various backgrounds – and we are flexible to consider applications from any individual who feels they have the ability and desire to advance into this role and can demonstrate and convince us why they believe they are suitable.  It is unlikely a candidate under the age of 23 will have the basic skills we are looking for – but we can be convinced!

The successful candidate will be based at the Company’s Head Office in Maidstone, Kent but must be prepared to travel as necessary for the proper fulfilment of the role, including attending all training events in proper completion of the course and spending periods abroad in resort as necessary. 

Skills and Qualifications Required

  • You must have achieved at least 5 subjects in GCSE Grades A to C and have at least Grade 5 or “C” at GCSE Maths and English or equivalent. 
  •  “Go get it” attitude – determination and drive to succeed and achieve personal and business targets
  • Potential for good team management – motivational ability and interpersonal skills
  • Fluent English essential, both verbal and written - some French language skills would be useful but not essential
  • A desire to learn the technical ins and outs of digital marketing including SEO, PPC, Google Analytics, email marketing and social media – the successful candidate may have some business studies or related subject in their education or experience to date
  • Excellent writing ability – able to produce persuasive and fluent text to enable them to develop the skills for web content production
  • Excellent IT and analytical skills – a good knowledge of PC based applications, including Microsoft Word, and some experience of graphics design would be an advantage.  Keen to develop these skills and to broaden into other applications such as WordPress
  • Keen to learn marketing tasks at all levels – from strategic planning to basic content production and design
  • The successful candidate could come from various backgrounds – and we are flexible to consider applications from any individual who feels they have the ability and desire to advance into this role and can demonstrate and convince us why they believe they are suitable.  It is unlikely a candidate under the age of 23 will have the basic skills we are looking for – but we can be convinced!
  • The role will involve managing and motivating the team of sales consultants to achieve the sales targets of the business – you will need to demonstrate some leadership skills and general commercial awareness to recognise and make the most of sales opportunities.  You need to be hungry to win every client who approaches us and prepared to push and support your team to achieve this. 
  • You may have worked in a supervisory or team leading capacity in another industry – or perhaps you have already “done a season” working for a chalet company in resort and want to further your career in the industry.  Either way, you will have a keen interest in sales and marketing and the desire and commitment to develop to a senior management position in the future.
  • Ideally, you should have experience of the ski industry – either having worked in the industry on a seasonal basis, or at least having taken ski holidays at some point.  If you do not have any knowledge of skiing, it may be necessary for you to undertake some pre-employment research to learn the basics, which we can help you with.

The Benefits

  • Starting basic salary according to experience from £12,000 to £16,000 with guaranteed increases after each phase of study - however, we can be flexible for an experienced candidate
  • Guaranteed permanent position at the end of the apprenticeship with the normal commensurate salary for the post, subject to successful achievement of the qualification and work objectives
  • Commission and incentive scheme for personal and team sales results
  • 40 hours per week during apprenticeship
  • 28 days paid holiday per annum, including the UK public holidays
  • Formal training to work towards the Level 4 Foundation Degree in Digital Marketing – one day per week of your working time will be dedicated to study, including attendance at monthly external workshops and you will also need to invest some of your own time to achieve your study goals
  • All training costs will be paid by the Government or by the Company – there are no costs to the candidate
  • Annual ski holiday and educational trip to the Alps at the end of the ski season and an educational trip as part of your induction training
If you are looking for a challenging opportunity in the travel industry with the opportunity to further your education at the same time, then full information is available on our apprenticeship microsite, including an online application form - click "Apply" now and get in touch!

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