Overview of the Company
Ski Amis is a profitable, award winning ski holiday operator with an annual turnover of just under £3 million. The company currently operates 20 catered chalets in the French Alps along with related transport services, resort add-on services and a self-catered holiday program. Established as a family business in 1989, the Company has undergone several growth phases during its history and is now poised to implement an aggressive strategy for business development over the next five years, the first stage of which is to develop a talented team to support us into the future.
The Role of Sales and Marketing Manager
Initially starting in the role of Sales and Marketing Coordinator, with a defined progression path based on results to Sales and Marketing Manager, the individual will be sponsored by the Company, under the government’s apprenticeship scheme, to train to achieve a Level 4 Diploma in Digital Marketing. The apprenticeship will involve a structured course of study, based around the workplace and gradually learning the job itself in a hands-on way through workplace training, home study and day or block release workshops over a period of two years.
Over the course of the apprenticeship, the person will be supported as much as necessary by our experienced team and coached into the role, taking on the individual tasks in a phased way as competencies improve. He/she will, however, be expected to very quickly take the leading role in the sales team starting from a higher base than the sales consultants reporting to him/her. He/she will be responsible for cascading knowledge gained and for the development of the junior staff members, who will also be part of an apprenticeship scheme.
The role will involve managing and motivating the team of sales consultants to achieve the sales targets of the business – you will need to demonstrate some leadership skills and general commercial awareness to recognise and make the most of sales opportunities. You need to be hungry to win every client who approaches us and prepared to push and support your team to achieve this - whilst at the same time, always have the client at the top of your mind and be committed to the delivery of excellent levels of customer service.
You will be responsible for setting the sales targets and tracking the results – taking a view of the bigger picture and looking forwards to identify gaps in our bookings, analyzing the reasons for this and taking corrective action through pricing strategies or marketing activity.
You will have a feel for what is going on in the market – keeping an eye on the competition and understanding why customers are not booking and you will work with the General Manager to ensure we are pitching at the right price levels and actively following up all opportunities.
On the marketing front, you will be responsible for our social media activity, SEO and PPC, email marketing, content writing, website management, PR and portal site advertising. You will have a keen interest in developing these technical skills through the formal training provided with this job but will already at least know what they mean.
The position of Sales and Marketing Manager is a permanent job vacancy where we are looking for a candidate with some relevant experience to grow and develop as a qualified Digital Marketing Manager. You may have worked in a supervisory or team leading capacity in another industry – or perhaps you have already “done a season” working for a chalet company in resort and want to further your career in the industry. Either way, you will have a keen interest in sales and marketing and the desire and commitment to develop to a senior management position in the future.
The successful candidate could come from various backgrounds – and we are flexible to consider applications from any individual who feels they have the ability and desire to advance into this role and can demonstrate and convince us why they believe they are suitable. It is unlikely a candidate under the age of 23 will have the basic skills we are looking for – but we can be convinced!
The successful candidate will be based at the Company’s Head Office in Maidstone, Kent but must be prepared to travel as necessary for the proper fulfilment of the role, including attending all training events in proper completion of the course and spending periods abroad in resort as necessary.
Skills and Qualifications Required