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14 days ago
Prospects4LeisureTravel
Salary: £50k - 55k per year
Location: London
Job type: Permanent
Contact: Recruitment Team
Category: Travel Executive Jobs

Our client is  looking for an SEM expert to manage all pay-per-click (PPC) marketing activities, and work alongside the existing offline marketing manager to improve SEO rankings

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Facebook and Bing, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers to the site and call centre . This role requires a candidate who is analytical, well organized and who has a great attention to detail. The ideal candidate must be well informed regarding digital landscaping (display, social, native and programmatic) trends and research

Search Engine Marketing Manager Job Description:  

•             Planning campaign activity for top of funnel activities, content marketing and innovative digital product activations

               

•             Defining innovative new paid social media strategies to support the core business goals and the content marketing, social media and digital activations 

•             Continual paid social testing and experimentation ideation working with performance team and scaling. Likewise identifying when to scale back on paid social activities.

•             Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns 

•             Track, report, and analyse website analytics and PPC initiatives and campaigns 

•             Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies 

•             Optimize copy and landing pages for paid search engine marketing campaigns 

•             Perform ongoing paid keyword discovery, expansion and optimization 

•             Research and analyse competitor advertising links

•             Real-time, Daily and weekly campaign performance reporting. Presentation of key data and conclusions to management

Search Engine Marketing Manager Skills: 

•             Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing 

•             Well-versed in performance marketing, conversion, and online customer acquisition 

•             Up-to-date with the latest trends and best practices in search engine marketing 

•             In-depth experience with bid management tools

•             Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) 

•             Strong analytical skills and experience generating SEM reports 

•             Familiarity with A/B and multivariate experiments 

•             Working knowledge of HTML, CSS, and JavaScript development and constraints 

•             Understand online strategy and how this breaks down into multi-channel web marketing elements 

Search Engine Marketing Manager Advantageous Skills:  

•             BS/MS degree in Marketing or a quantitative, test-driven field

•             Experienced in travel marketing, especially PPC in the long haul luxury market

•             ‘Out of the box’ thinking and removing constraints

To be considered for the role you must have leisure industry PPC experience    

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