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5 months ago
C&M Travel Recruitment
Salary: Up to £32000.00 per annum
Location: London
Job type: Permanent
Contact: Mark Shapiro
Category: Marketing Jobs

Senior Consumer Marketing Executive required by a successful Tour Operator. 32K.

Senior Consumer Marketing Executive Responsibilities:

* Responsible for development of consumer and digital marketing
* Optimise search and re-marketing campaigns, ensuring activity integration by all channels
* Management of consumer and trade direct mail and brochure schedule, inc content production and distribution
* Management of eDM calendar, including content production, data segmentation, deployment and reporting
* Optimise customer touch points and make steps to improve engagement and conversion
* Copywriting, briefing, proofing, production, and edit all consumer marketing communication and collateral
* Ownership over trade social media accounts, both strategy and implementation
* Ownership of consumer offline campaign activity
* Identify, secure, and develop new partnerships to grow the business and build database
* Complete PIR's (post implementation reviews) for all campaigns and ensure learnings are incorporated into future activities
* Complete ad hoc and monthly reports detailing consumer marketing activities and performance
* Manage consumer budget and ensure ROI measures are in place
* Maximise internal opportunities with other TTC brands (parent company)
* Provide assistance where required to the Trade Marketing Executive

Senior Consumer Marketing Executive:

* An understanding of travel distribution in the UK
* Strong skills in Microsoft Word & Powerpoint; advanced Excel
* Experience using Sales Force as a marketing tool
* Knowledge of Google Analytics and social media tracking tools
* Experience with HTML and building or call Mark on

Don't keep a good thing to yourself
We grow our business through referrals, so please don't keep us to yourself. If you think we're doing a good job and know of someone who would benefit from our services, please pass on their name and number to me and I promise we will follow it up. Many thanks.

C&M Travel Recruitment is acting as an Employment Agency in relation to this vacancy. We are committed to equality of opportunity for all candidates. For more opportunities, please visit javascript:void(0);

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