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about 1 month ago
Better Placed Limited
Salary band: Any
Location: Lancashire
Job type: Permanent
Contact: Better Placed Limited
Category: Marketing Jobs
Senior CRM Exectuive, Travel industry Manchester 25,000 - 30,000 My client, a leading leisure/travel business, has one of the country's most recognised brands. They are now looking for an experienced Senior CRM Executive to join their successful marketing team. This is a significant position in the delivery of the CRM customer retention strategy. You will work closely with the CRM Manager across email and social focusing on retaining profitable customer. Key responsibilities include: Developing and implementing email campaigns; daily promotional, triggered and targetedSupport the delivery of more effective targeted campaigns, including segmentation and personalisation.Support the delivery and analysis of a/b testing to optimise performancePlanning, developing and implementing additional online marketing activityWork with various creative departments and bodies to develop engaging and dynamic cross channel campaignsProvide good knowledge of the industry including trends and competitor analysis The ideal candidate will have the following skills and experiences: A least 2 years+ experience working in a CRM or email focussed roleExperience using a leading email service providerExperience of HTML coding is desiredWorking knowledge of customer segmentationCommercial understanding and understanding the importance of ROIExcellent organisation and time management skillsNatural creative flairAbility to build strong relationships with stakeholders and management This is a rare opportunity for an experienced CRM Executive to thrive in a challenging role with one of the UK's most recognisable brands. This is a company that will support your career development and success. A fantastic commute from areas around Manchester. Cheshire, Lancashire, Leeds and Liverpool are all good commute, including public transport. If you are interested in more details on this role please apply with your CV and I will be in touch! About Us...Better Placed is undoubtedly one of the UK's leading Marketing Recruitment specialists. Over the last 10 years, we have been placing talented people into businesses across multiple sectors including FMCG, Retail, Financial Services and Agency. With offices in Leeds, London and Manchester, we are "better placed" (sorry!) to recruit marketing and digital talent for some of the UK's, and even world's biggest brands.

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