4 months ago
This Senior Marketing Executive role is ideal for a high energy and driven personality with an analytical approach who can effectively demonstrate their Marketing and commercial skills, balancing the flexibility needed in a fast paced environment. The role is responsible for the effective delivery of consumer and trade Marketing including eDM and digital activity, direct mail/brochure production, media advertising, database management and all reporting.
*In conjunction with the Head of Marketing, responsible for the development and implementation of consumer and trade marketing plans
*Development and co-ordination of end to end consumer and trade digital marketing projects working with in-house designer and the Digital Alliance for preparation of assets
*Manage the copy writing, briefing, production, proofing, and editing of all consumer/trade marketing communication and collateral. Strong focus on direct mail activity.
*End to end EDMs management; including content creation/regionalising, building and dispatch, and post campaign reporting
*Work with digital team to optimise customer website journey; act as the primary liaison in the UK for the roll out of any new content website updates
*Act as the primary liaison between the UK and head office for the roll out of any new campaigns and content
*Manage consumer budget and ensure ROI measures are in place
*Effectively manage or call Helen on
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