5 months ago
Our client is an award-winning and well-known adventure travel specialist, and seeking an experienced marketing executive to join their busy and friendly team. They aim to deliver memorable, dynamic and safe expeditions.
We are looking to recruit a passionate, creative and analytically minded marketing executive to join a highly driven, ambitious and dynamic team.
You will be a digital whizz with a flair for creativity and analytics. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept and design through to execution and analytics.
You excel in researching target audiences and creating data driven marketing campaigns. In addition, you are confident in website management, optimising SEO, and managing PPC and paid social. You have experience with managing brand reputation and engagement and have a creative flair with design and copy writing.
*Define and implement the B2C marketing strategy and marketing plan to drive bookings for international and UK challenge events.
*Work both at the planning level by generating bold and innovative ideas for growth and at the tactical level by managing campaign execution, analysing results and reporting to senior management team
*Plan and implement multi-channel marketing campaigns across website, SEO, email, organic and paid social media, PPC, blogs, PR, influencers and print advertising
*Report on the effectiveness of marketing campaigns using pre-determined KPIs
*Manage relationships with external agencies, content collaborators and influencers to increase brand awareness and improve ROI from marketing spend
*Manage and maintain the social media presence in association with the external social media agency
*Manage improvements to website user experience, optimising the customer's digital journey to drive conversions from new customers and improve customer retention
*Utilise strong analytical ability to evaluate and improve the end-to-end customer experience through the whole marketing funnel across multiple channels and customer touch points
*Identify trends and insights to optimise the marketing plan and spend based on the insights
*Be responsible for brand guidelines and management
*Work with the sales team to identify and generate leads for new business development
*Manage the company blog
*Set and administer an annual marketing budget
The successful candidate will be creative, highly analytical, resourceful, customer focused, team oriented, and will have an ability to work independently. You will have a proven track record for leading successful marketing programs across multiple touch points. You will have a passion for and understanding of improving website user experience and increasing brand engagement through social media channels. A love of adventure tourism and a highly energetic flair of copywriting are also a must!
*5+ years of relevant experience in marketing or marketing communications; of which at least 2 years in digital marketing
*Demonstrable experience at leading and managing marketing initiatives across email, social media, PPC, SEO, affiliate marketing, brand management and PR to increase website traffic
*Proven track-record identifying target audiences and devising digital campaigns that engage, inform and motivate
*Experience in optimising website user journeys and conversion funnels
*Solid knowledge of website analytics tools ie. Google Analytics
*Experience in setting up and optimising PPC and paid social campaigns
*Strong analytical and quantitative skills; strong bias towards data-based decision making and comfort with financial and operational analysis. Comfortable rolling up sleeves to perform quantitative analysis.
*Proven ability at synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies
*A strong understanding of website development, optimisation, usability and analytics
*Budget planning and management
*Use of CRM systems and email marketing software
*Up-to-date with the latest trends and best practices in online marketing and measurement
*Passion for adventure travel, understanding of responsible tourism and/ or the third sector
*Bachelor's Degree in Marketing
*Self-motivated and highly results-driven
*Excellent attention to detail, communication, presentation and interpersonal skills
*Strong sense of brand and editorial voice; the ability to harmonise message across multiple channels and marketing vehicles
*Experience using Adobe design platforms including InDesign and Photoshop.
The successful applicant can expect a competitive salary commensurate with relevant experience, and the opportunity to work for a niche and family-atmosphere travel specialist.
If you meet the requirements and would like to apply please send your CV through by applying online to this advert.
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