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8 months ago
Travel Futures
Salary: £30k - 32k per year + bonus, overseas travel & ben
Location: Farnborough
Job type: Permanent
Contact: The Travel Recruitment Experts
Category: Marketing Jobs

Senior PR Executive – Farnborough – Up to £32k

  • Leading adventure travel company with strong sustainable and responsible ethos
  • Working closely with the Senior Marketing Communications Manager to drive and achieve PR & Partnership objectives
  • All encompassing role that involves day-to-day delivery of projects as well as overall strategic thinking integrating with the marketing team
  • Ideal for an experienced executive looking to take on more responsibility, or for an experienced manager looking for part-time.
  • Opportunity for overseas travel and other excellent travel related benefits.

As Senior PR Executive you will be:

  • Responsible for the day-to-day implementation of all PR activity for aligned to the content and campaign calendar with the wider marketing team
  • Prepare regular and accurate press releases and ‘snippets’ – researching facts and information from around the company, checking product availability, prices, dates and points of interest – reacting to the latest trends and trading priorities
  • Develop excellent digital media relationships with a view to driving the brand message and positive reputation into new media / influencer opportunities and work to get high domain backlinks
  • Support in times of an issue/crisis, drafting media statements, monitoring or dissemination of information
  • Build strong relationships with key journalists to ensure opportunities for media coverage are maximised
  • Report on PR activity to the business, continually seeking the most efficient ways to measure and improve on effectiveness
  • Manage press trip programme, ensuring that effective and sizeable features appear in key target media, in accordance with business priorities, and to attend, organise and host media events
  • Help secure funding from tourist boards and partners for marketing campaigns where they meet business objectives
  • Manage PR budget and ensure accurate forecasting and spend throughout the year

The successful Senior PR Executive will have:

  • A passion for travel
  • Experience of working in PR or Marketing Communications in a B2C context, either in an agency or in-house
  • Be a creative thinker, with the ability to think outside the box and develop innovative solutions to problems
  • Crisis management experience and drafting and issuing crisis statements
  • Organised approach to work, with good prioritisation skills
  • Proven ability to manage multiple tasks/projects simultaneously and meet tight deadlines, and remain calm under pressure

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