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about 1 year ago
Salary: £23k - 28k per year
Location: London
Job type: Permanent
Contact: Recruitment Team
Category: Marketing Jobs, Tour Operator Jobs, Travel Agent Jobs, Travel Executive Jobs

Travel Customer Relationship Marketing Executive - London - up to 28k

Working for this reputable, worldwide, tailor-made travel organisation, to assist the Head of Marketing in the planning, management and deliverance of all marketing activities including e-marketing, CRM, promotions and online activity.

Working closely with the Head of Marketing –

•             Responsible for the delivery, analysis and development of email marketing and loyalty development projects. 

•             Responsible for campaign management of key destinations monitoring their webpage performance, ensuring accurate, up to date content, images and rich media and identifying optimisation and improvement opportunities.

•             Responsible for briefing and delivery of all website updates on a weekly or monthly basis in line with and supporting live marketing campaigns or driving business promotion priorities. 

•             Responsible for the monitoring of customer reviews and use across marketing channels.

•             Assisting with copy-writing promotional literature, brochures, direct mail and website copy.

•             To assist with the development of social media strategy.

•             Competitor analysis – regular monitoring and reporting.

Person Specification:  Essential Skills, Knowledge and Experience

•             Previous marketing experience

•             Experience of email marketing platforms and processes

•             Experience of database analysis

•             Strong consumer and product awareness

•             Good organisational and planning skills

•             Excellent written and verbal communication

•             The ability to work on multiple projects at one time

•             The ability to work under pressure and to deadlines

•             Good attention to detail and accuracy

•             Strong IT skills (Word, Excel, Powerpoint)

•             Good knowledge of marketing techniques

•             Self motivation

•             The ability to be a team player

•             Social media appreciation and skills

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