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18 days ago
Prospects4LeisureTravel
Salary: £23k - 28k per year
Location: London
Job type: Permanent
Contact: Recruitment Team
Category: Marketing Jobs, Tour Operator Jobs, Travel Agent Jobs, Travel Executive Jobs

Travel Customer Relationship Marketing Executive

London - up to 28k

Working for this reputable, worldwide, tailor-made travel organisation, to assist the Head of Marketing in the planning, management and deliverance of all marketing activities including e-marketing, CRM, promotions and online activity.

  • Working closely with the Head of Marketing.
  • Responsible for the delivery, analysis and development of email marketing and loyalty development projects. 
  • Responsible for campaign management of key destinations monitoring their webpage performance, ensuring accurate, up to date content, images and rich media and identifying optimisation and improvement opportunities.
  • Responsible for briefing and delivery of all website updates on a weekly or monthly basis in line with and supporting live marketing campaigns or driving business promotion priorities. 
  • Responsible for the monitoring of customer reviews and use across marketing channels.
  • Assisting with copy-writing promotional literature, brochures, direct mail and website copy.
  • To assist with the development of social media strategy.
  • Competitor analysis – regular monitoring and reporting.

Person Specification - Essential Skills, Knowledge and Experience

  • Previous marketing experience
  • Experience of email marketing platforms and processes
  • Experience of database analysis
  • Strong consumer and product awareness
  • Good organisational and planning skills
  • Excellent written and verbal communication
  • The ability to work on multiple projects at one time
  • The ability to work under pressure and to deadlines
  • Good attention to detail and accuracy
  • Strong IT skills (Word, Excel, Powerpoint)
  • Good knowledge of marketing techniques
  • Self motivation
  • The ability to be a team player
  • Social media appreciation and skills

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