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9 days ago
Prospects4LeisureTravel
Salary: £30k - 35k per year + Bonus
Location: London, Central/West End, City, East London, North London
Job type: Permanent
Contact: Charlie P4LT
Category: Marketing Jobs, Online Jobs, Travel Executive Jobs

Our client is an established company who  specialise in are small group tours and tailor-made journeys to Asia
 
The digital marketing manager role will encompass  the production, development & day to day management in delivering improved paid search performance, managing social network accounts and  traditional and online marketing

Digital Marketing Manager  Duties And Responsibilities:

 ·  Keyword research

 ·  Manage paid search campaigns.

 ·  Support travel trade department in all areas online and traditional

 ·  Liaise with travel agency sales and marketing teams.

 ·  Campaign and account builds and restructures

 ·  Building new campaigns in AdWords

·   Create compelling ad copy

 ·  Optimising campaigns to agreed budgets and targets

 ·  Providing regular and ad hoc reporting on all aspects of performance

 ·  Making recommendations on improving client performance

 ·  Ability to work within a team or on own initiative

 ·  Ad copy and landing page testing

 ·  Communication with clients via phone calls and meetings

 ·  Ongoing testing and reporting

 ·  Design and deliver eshots

·   Manage social network accounts

 ·  Be able to create and post blogs

Digital Marketing Manager Skills/Experience:

 ·  At least 6 months online Marketing experience with direct experience within paid search.

 ·  Business/Marketing courses preferred

 ·  Experience in travel trade sector preferable.

 ·  Be creative and have eye for detail.

 ·  The role would suit a candidate with online marketing and paid search experience; additionally a proactive attitude and keen ability to adapt and learn fast are desired traits.

 ·   A keen eye to detail and good with numbers is essential.

 ·   Technology: Proficient in the use of MS Office, Email and Internet and paid search platforms.

 ·   Demonstrable ability to understand and work with new technologies

 ·   Interest in the application of new technology to solve problems and business issues

 ·   Interest in IT/technology sector

 ·   Blogging

 ·   Solid knowledge of PPC, SEO, web analytics best practices, marketing including online marketing and social media

 ·   Experienced in using content management systems, preferably WordPress

 ·   Be motivated, enthusiastic, positive in attitude  and be a team player

 

 

 


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