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25 days ago
Travel Futures
Salary: Up to £27k plus benefits and relocation expenses
Location: Italy
Job type: Permanent
Contact: The Travel Recruitment Experts
Category: Cruise Jobs, Marketing Jobs, Office Jobs, Tour Operator Jobs, Travel Agent Jobs

Travel - Direct Marketing Specialist – Circa £27k – Naples, Italy

 

Travel - Direct Marketing Specialist for a global luxury travel brand is required to execute email and direct travel marketing plans for their award winning travel product. The Direct Marketing Specialist is accountable for marketing campaign operational deployment process delivering direct sales via CRM and direct marketing.  As Direct Marketing Specialist you will be part of the CRM team working closely with the internal stakeholders and with local travel marketing offices.

As Travel Direct Marketing Specialist you will

  • Perform direct marketing activities including campaign set-up, scheduling, testing, and deployment of one-shot, recurring, triggered and dynamic contents campaigns
  • Build and deploy email campaigns within pre-defined SLAs: HTML editing, verifying copy, layout, links and dynamic content
  • Ensure the marketing message is conveyed clearly, proofread emails for clarity, grammar, and spelling
  • Execute highly targeted email campaigns by creating audience segments, lists, suppressions and performing A/B testing
  • Review deliverability and campaign performance with the team to continuously evolve and improve campaign results
  • Report key metrics to internal stakeholders on a weekly and monthly basis
  • Maintain the email/direct marketing calendar and proactively communicate with internal stakeholders to confirm requirements, timelines, status and results on campaign requests
  • Establish best practices for designing emails, and stay updated on industry/competitive trends
  • Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution

 

The successful Direct Marketing Specialist will be educated with a Bachelor degree with previous experience in a similar role.  The Direct Marketing Specialist will have the ability to produce on-time quality deliverables in a deadline driven environment while balancing multiple priorities.  The Direct Marketing Specialist will ideally have strong technical understanding of web analytics standard Web Technology (HTML, CSS, Javascript, SQL).

 

To apply for Direct Marketing Specialist, or for your career in the Travel Industry, please send your CV to Travel Futures and apply below.

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