Key attributes In depth knowledge of existing and emerging digital technologies Excitement for social media and the opportunities it presents Have an eye for what will become viral Snappy writer with keen attention to detail Professional experience in the luxury or travel sector Thrives in a young, dynamic and fast growing environment
Key responsibilities Drive SEO for Original Travel Work closely with SEO consultant to maximise website, blog and social channels for improved search engine ranking Keep SEO at the heart of all digital campaigns and projects Digital newsletters Create newsletters to keep clients engaged and ultimately provoke sales Social Media Manage content for social media channels (currently facebook; twitter; you tube videos; blogging) Create digital campaigns to improve social following, provoke sharing and ultimately drive enquiries Use tools to identify influencers and provoke conversations with audiences new to Use social media to boost Create digital message and offers to make referrals easy and obvious next step Proven experience in creating successful social content with at the core Direct involvement in SEO Marketing to high-end customers, in a specialist non-mass market environment The receipt of satisfactory references prior to the start date Contractually free to perform the stated role